Week 5: Archive Fever

Thinking about archive fever got me excited because It’s something I unconsciously actively participate. Like every other teen living in the 21st century I have an active email account, a Facebook, a Twitter, an Instragram, two separate tumblrs, looking at news stories, looking for articles I read a few weeks ago etc - and that’s just my online presence. These are online platforms I interact with on a daily basis and the time spent of there is distributed to two factors. 

1) interacting with people
whether that is writing on someone’s wall, retweeting a tweet or liking someone’s image on instagram.

2) analyse the spectrum of information a certain person (or yourself) have decided to share with the public.
The stream of conscious or the day to day life one wants to share with friends or the public - the archive of it all is fascinating.

I think I’m extremely interested with the online archive fever that is seen in a contemporary, social networking context because to me social networking sites are merely a facade. Everything you post online you yourself have decided for yourself to share it. You filter out what you don’t want people to know about you. You like certain movies/music/pages and allow certain photos to be tagged of yourself on facebook because you want to be perceived that way. So how authentic are these archives? I dont know - I guess it’s a very complex thought. I guess an online archive is authentic in a sense that the things people put online is their decision.

I read an article the other day that there is now a robot that can predict the future by analysing online archives - tweets and news stories. If this is what the future has come to its inevitable to acknowledge how important archives are. Especially if the prediction of the future is at stake!

Week 4: Assembling Publishing-Publics/Archive Fever

I was a little confused reading the texts on Actor-Network Theory and the ideas it was trying to portray. 

I understand that the theory explores a concept where humans and the machine are in the equation in order to explore the concept of the internet culture in depth. 

With the little understanding I have of Actor-Network Theory the movie ‘Her’ released last year came into mind.  Where the IOS system is essentially a growing organism that grows intellectually by the day resulting in a computer to have an artificial mind like a human, however more intellectual as it has the ability to access the entire internet in millisecond (if we’re going by the movie anyway). So is it that the Actor-Network Theory is theory briefly based on IOS systems? Are IOS systems a personification of the Actor-Network Theory?…

Week 3: Genre, Processes, Tools and Techniques of Publishing

I really engaged with the three online journal articles on paywall. It’s a contemporary issue that isn’t bought up in the mainstream context. The Times article “The New York Times is Now Supported by Readers, Not Advertisers” really got my attention. I started to contemplate how relevant this topic is regarding publications I read today. It’s inevitable to think some if not most publications still solely run on advertisements - such as the daily MX or the sydney take on Vice Magazine, Sneaky Magazine. These publications are free to the public and each issues are packed with advertisements.

In regards to Sneaky Mag the dynamic of their publication is a lot more niche compared to the Times regarding the amount of people who contribute to each issue and the target market and this is a huge factor to the finances of the publication. In specifics of advertisement being their main source of funds, It would be easier for the magazine to get enough advertisements in each issue because the magazine has established a specific aesthetics. A specific aesthetic the readers agree to, making the magazine a perfect platform for specific brands with similar aesthetics to advertise their label.

With the digital transition, I understand that businesses have different platforms to advertise eliminating the more traditional forms of advertisements - e.g. print but as long as there are still printed publications, prints are still very relevant and should not be ruled out. 

With the extensive consumer culture we actively participate in today, It’s inevitable to believe paywall to be a logical conclusion to the issue. It’s the cycle of ‘people want this therefore they will pay for it”, even if there is a online platform to obtain it illegally, things like magazines and editorials are unobtainable online or do not have the same quality online and therefore people will purchase them. 

Week 2: History of Tools and Techniques

Through this week’s readings I got a brief insight into the complicated mechanism of publishing. I particularly found nano-publishing fascinating merely because it was something very applicable in our contemporary, everyday life. Nano-publishing is mainly used by scientists to share their knowledge/theories with other scientists in the same field, but it was interesting to consider a mundane tweet containing 140 characters or less was considered nano-publishing.

Nano-publishing is a very niche concept compared to the spectrum of publishing; but even the wide perspective of publishing and it’s history was something that seemed very mundane yet surprisingly interesting. The Elizabeth Eisenstein ‘Defining the initial shift: some features of printing culture’ gave me an insight into the history of printing. Although some of the information seemed quite self explanatory it was nevertheless very insightful especially in the aspect of standardisation and the power books gave the public to educate themselves.